Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. . Philip Kotler
Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
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Steuart Henderson Britt
A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into...
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Margaret Atwood
Using your talent, hobby or profession in a way that makes you contribute with something good to this world is truly the way to go.
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Simon Zingerman
That is why enemies can be great motivators. They serve as fuel for your fire.
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Simon Zingerman
The more details, depth and thought you put into your ideas the more valuable they become.
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Simon Zingerman
More Quotes By Philip Kotler
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers...
